What We
Do
VSG handles all sponsorship sales, activation strategy, category governance, and reporting — so league operators focus on on-ice performance.
Focused. Governed. Built to Scale.
Who We Serve
We partner with Canadian hockey organizations that are committed to professional sponsorship strategy and transparent governance.
Junior A Hockey Leagues
We partner with Canadian Junior A leagues that operate multiple teams across defined regions and require a professional, centralized approach to sponsorship strategy and execution.
Large Minor Hockey Associations
We work with well-run minor hockey associations that deliver high-frequency participation, strong family engagement, and meaningful community reach — but lack the scale to attract larger corporate partners independently.
Our Service Suite
Five integrated services designed to work together as one unified platform.
AGGREGATED SPONSORSHIP STRATEGY & SALES
We design and sell multi-property sponsorship platforms aligned with how regional and national sponsors actually buy.
PLATFORM & CATEGORY ARCHITECTURE
We define standardized sponsorship categories, pricing structures, tiered partnership levels, and platform-wide category exclusivity.
CENTRALIZED SALES & CONTRACTING
VSG leads sponsor outreach, negotiations, contracting, and renewal strategy across the aggregated platform.
ACTIVATION GOVERNANCE & REPORTING
We govern activation standards, coordinate delivery, and provide consistent reporting — ensuring accountability and sponsor confidence.
RENEWAL & PLATFORM EXPANSION STRATEGY
We prioritize multi-year partnerships and structured renewals, enabling sponsors to scale with the platform over time.
Ready to Explore a Partnership?
Discover how VSG can transform your sponsorship strategy and unlock structured market access.
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